Background

Team Honey Badger (THB), Domino's Pizza franchisee with more than 138 stores in 10 states, stands out for its people-centered approach. Its mission is clear: “To provide a world-class service and to become the number 1 employer in the locations where we serve.”

THB's business is based on optimizing its hiring strategy, prioritizing the rapid and effective incorporation of operational talent to its stores as a competitive advantage.

Challenges

For a long time, Team Honey Badger has been dedicated to recruiting the right operational talent for each of its stores. They pride themselves on being an “always hiring” team, interviewing all applicants to ensure that each store has the necessary staff. This commitment, while valuable, has resulted in a great deal of work for their HR team.

Knowing that they needed to improve the management of the hiring process, they tried several HR tools and agendas. However, the team still spent a significant part of its time communicating with candidates and scheduling interviews. The rapid growth experienced by THB in recent years exacerbated these inefficiencies, making maintaining a timely and organized hiring system a challenge.

THB faced the following challenges that required an effective solution:

• Stay committed to interviewing all candidates without exhausting the recruitment team, even when faced with more than 5,000 candidates per month. In addition, ensure that feedback from those interviews is uploaded in a consistent and timely manner.

• Manage interview scheduling efficiently due to the high volume of applications and vacancies in stores, complicating the smooth transition from candidate to interviewee.

• Collecting and sending feedback on interviews became a constant challenge for both the recruitment team and those responsible for hiring, resulting in limited visibility of what happened after each interview.

• Improving the interview attendance rate was crucial, as only 30% to 40% of candidates approved for an interview attended on time.

• Manually carrying out background checks, historically subject to significant delays, resulted in the loss of valuable candidates they had invested in.

Solution

THB chose Emi as the solution to face the team's main challenges. El Emi's AI chatbot, available 24 hours a day, 7 days a week, allows THB candidates to submit their applications at any time from their cell phones and receive instant answers to their main questions and concerns.

Emi's comprehensive automation enabled THB to fulfill its goal of establishing a consistent and reliable communication channel between recruiters, candidates and hiring team managers, no matter what time of day it was.

Emi's ability to fully automate the interview scheduling process alleviated the complicated burden of coordinating interviews with hundreds of candidates per month, a task that previously fell completely on the small team of recruiters in charge of the 138 stores. In addition, Emi's automated interview reminders increased the interview attendance rate to 62%, more than double the rate before using the platform.

“With Emi, we're taking the idea of 'continuous contracting' to the next level, moving candidates through the process even at midnight. Thanks to Emi, our recruiters have considerably more time to focus on strategic initiatives rather than focusing solely on operational tasks,” said Blake Graves, Real Estate Director, Team Honey Badger.

Previously, THB recruiters faced the challenge of recording hiring managers' comments in the system. Now, Emi consults the hiring manager about the interview 15 minutes after it ended, being consistent in the way the comments are collected. To date, THB has achieved a feedback registration rate of 80%, a metric that we anticipate will continue to increase over time.

La integration by Emi with Checkr makes it easy to automatic background check. Before Emi, successful candidates in interviews often did not receive the request for background checks, resulting in the loss of candidates who were ready to be hired. Now, less than a minute after a candidate is approved in an interview, Emi sends their background check package through the same mobile chat where they submitted their application, with 100% accuracy. The platform then saves the results directly to the system.

Results

Team Honey Badger is always hiring, regardless of the time of day.

One of the biggest changes and key benefits of the Emi platform for THB is that, even while the team is resting, Emi can interact with candidates. This is especially valuable for those who work night shifts or are out of working hours. With Emi, THB is really hiring constantly.

“Emi's most immediate impact was having the system up and running 24 hours a day, 7 days a week. I love that we can share a QR code and start looking for new candidates. It's very easy for them to submit their application via cell phone, to be evaluated and to schedule an interview right away. This eliminates a lot of the manual work from the hiring team.” - Ashley Lamia, Director of Contracting, Team Honey Badger.

Interview scheduling is fully automated, saving more than 2,700 hours in hiring time in just 6 months.

Scheduling interviews for hundreds of candidates a month represented a monumental challenge for the THB hiring team. Their commitment to “continuous hiring” led them to innovate and use Emi to fully automate interview scheduling. Now, hiring managers simply upload their availability, and candidates choose the desired time for the interview. In addition, those who need to reschedule or cancel their interview can do so directly through Emi.

Background checks are delivered minutes after approval with 100% accuracy.

After investing time and effort in taking a candidate through the interview process and preparing them for the background check, THB, like many mass hiring organizations, noticed a decline just before reaching the goal. Emi's integration with Checkr ensures that each successful candidate receives their background check package conveniently through the same chat where they submitted their application. In just one month, THB was able to submit nearly 300 fully automated background check requests, significantly reducing the workload for the team.

Increased interview feedback recording rate from 60% to 80%.

The hiring team lacked visibility into the candidates' progress after being referred to the hiring manager. They could identify candidates who were moving forward, but they didn't know what was happening to those who didn't. This prevented THB hiring managers from identifying problem areas for improvement. With Emi, hiring managers are asked to provide their feedback in a coherent and efficient manner, providing them with information about the candidate's subsequent development after the selection process.