Background

OXXO, the Latin American retail giant, operates 24/7 and opens nearly three new branches every day. This rapid pace of growth represented a significant challenge for its Human Resources team, especially in the massive hiring of operational staff. Emi helped OXXO transform its recruitment processes, achieving exceptional results in record time.‍

The challenge

OXXO faced three major challenges in maintaining operational excellence in its branches:

Reduction of hiring time:
Recruiting processes could not keep up with the pace of expansion, impacting the ability to fill vacancies quickly.

Critical staff shortage in stores:
Some locations were suffering from multiple simultaneous vacancies, affecting the quality of customer service and daily operations.

Managing a high volume of vacancies:
Staff turnover and constant growth overwhelmed the Human Resources department, making it difficult to hire operational staff efficiently.

The Solution

Emi Labs implemented a comprehensive automation solution to optimize OXXO's recruitment processes:

• Automating the hiring flow using artificial intelligence.
• Key integrations with tools such as DocuSign to streamline documentation.
• Scalable and consistent processes that adapted to the company's pace of expansion.

Outstanding results

Reduced hiring time by 33%:
Optimized processes made it possible to accelerate the selection and hiring of personnel, improving overall efficiency.

86% fewer stores with severe staff shortages:
Thanks to Emi tools, OXXO was able to turn critical locations into fully operational branches.

26% fewer operational vacancies:
Despite a 13% growth in the total workforce, Emi helped to stabilize staffing levels and improve operations.

Emi has been critical in overcoming our toughest challenges in mass hiring, from centralizing our recruitment processes to reducing critical instances in stores. Their innovative solutions are indispensable for our future recruitment strategy.” — Magaly Alanís, Recruiting Center Manager, OXXO

The collaboration between OXXO and EMI is a clear example of how technology can transform operational challenges into strategic opportunities. By streamlining its recruitment processes, OXXO not only managed to keep pace with its impressive expansion, but it also strengthened its customer experience by ensuring a trained staff in each store. This case highlights the tangible impact of innovative solutions in the retail sector, where efficiency and scalability are key to success.